Every year, we see Pixel’s competitors market their latest phones as revolutionary — yet the updates are anything but. New models arrive with underwhelming features, unmet promises, and the same old experience. Consumers are left feeling disappointed and stuck with phones that feel, well…vanilla.

To launch the new Pixel 10, we invited people to “Ask More of Their Phone” — encouraging them to question why they keep settling for the same ordinary experience. With Gemini built into the Google Pixel 10, we showed that you don’t have to settle. Pixel offers a smarter, more personal experience that’s anything but vanilla.

Partnering with Google, we brought the Ask More of Your Phone campaign to life across paid and organic social channels— with bold, social-first content that made people stop scrolling and start questioning whether it’s time to get outside their comfort phone.