TOMS

Challenge:

Natural Disasters are occurrences capable of impacting any country across the entire globe. And because they're both unpredictable and unpreventable, they often result in serious economic damage and loss of life. 

Solution:

For the month following every natural disaster, TOMS transforms their one for one model into a draft that calls on others to help those in need. Ever pair of TOMS sold during the draft comes in a redesigned shoebox with instructions on how to provide food and supplies to those affected by the disaster. Each shoebox comes with a prepaid shipping label, allowing the goods to be easily mailed to the country in need.