Capturing the full college experience—the excitement, the hope, and the countless moments that shape your future—is no easy task. The University of Colorado wanted to create a TV spot for Pac-12 sports broadcasts that went beyond the typical college clichés and authentically captured what it feels like to be a student at CU Boulder.

Who better to capture what it’s really like to be a student than the students themselves?

We brought CU Boulder to life in a nostalgic 30-second spot focused on the moments right before the moments that define your college experience. From the anticipation of running onto the field behind Ralphie, to the nerves of walking into your first class, to the seconds before stepping onto the stage at graduation, we captured the excitement, uncertainty, and pride that come with being a Buff.

Because sometimes, it’s not just the big moments you remember—it’s how you felt right before them.