Circle K

 The Problem  Gas stations haven’t been traditionally known for their fresh food and drinks. Circle K wanted to show their customers they have more to offer beyond the pre-packaged on-the-go snacks and gas. 

The Solution  We surprised Circle K customers with two activations: one for Circle K’s fresh roasted coffee and another for Circle K’s new food menu. The activations revealed to customers that Circle K has shockingly fresh coffee and food for any occasion.