The University of Colorado Boulder - Pac 12

The Problem Capturing the full college experience—the excitement, the hope, and the countless memories that shape your future—is no easy task. The University of Colorado wanted a TV spot to air during Pac-12 sports events that truly conveyed what it’s like to be a student at CU Boulder.

The Solution We brought CU Boulder to life in a nostalgic 30-second spot, capturing the authentic moments that define the student experience. From running onto the field behind Ralphie, to walking into your first class, to stepping onto the stage at graduation—every scene celebrates the milestones, big and small, that make students proud to be Buffs.